What happens with the Fifth Ave. store during online updates?

At this very moment Apple is down for updates, rumored for laptop upgrades. They do this purely for the hype; not like an online store really needs to go offline for product changes. Everyone gets all excited when the store goes down. (Yes, Apple fanatics are happy when they can’t buy anything. Such is the Power of Steve.)

This made me wonder… the Fifth Ave. store in NYC is open 24-hours… How do they generate this kind of excitement there? I did some digging and found out:

Apple-Cube-Post-It-Test2

Now that’s amazing! :-)

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